影响我国农村电子商务发展的主要因素分析——以肖泾村为例摘要：电商是近年来发展十分迅速的商业贸易活动，有着广泛的影响力并且对传统交易模式造成了强烈的冲击。电商的覆盖面很广，在各行各业都有涉足，在农村也得到了快速的发展。在农村市场中，电商主要包括两个方面，第一是消费品下行，第二是农产品上行。农村电子商务的发展能有效地活跃农村的经济，提高农民的生活质量，促进农村的发展进步。国家、地方政府和农民，都期望将“互联网+”和电子商务等现代技术为手段、以增加农民收入渠道，有利于农村经济推广电子商务和互联网的思维，做一个综合的、持续的叠加效应的积累，也有利于促进转变农业发展方式，更多的一个或两个，促进农村各个产业相互渗透与融合。在本文中，以肖泾村作为实证分析调查的对象，分析了肖泾村的电子商务影响因素进行分析，针对影响农村电子商务发展的问题提出了相关建议。关键词：农村，电子商务，政府支持力，融资AnalysisoftheMainFactorsAffectingtheDevelopmentofRuralE-commerceinChina:ACaseStudyofXiaojingVillageAbsrtact:E-commerceisaveryrapiddevelopmentofcommercialtradeactivitiesinrecentyears,whichhasawiderangeofinfluenceandhasastrongimpactonthetraditionaltradingmode.E-commercecoversawiderangeofindustriesandindustries,andhasalsodevelopedrapidlyinthecountryside.Intheruralmarket,e-commercemainlyincludestwoaspects:thefirstisthedownturnofconsumergoods,andthesecondistheupstreamofagriculturalproducts.Thedevelopmentofrurale-commercecaneffectivelyactivatetheruraleconomy,improvethequalityoflifeoffarmers,andpromoteruraldevelopmentandprogress.Atpresent,China'sruraldevelopmentisstilllaggingbehindtheurbandevelopment.Inordertopromotethemodernizationofruralareasandpromotesupply-sidereform,weshouldpromotethedevelopmentofrurale-commerce,soastoenableawiderrangeofplacesandpeopletoenjoythefruitsoftheprogressofthetimes.toincreasetheincomechannelsoffarmers,helptheruraleconomypromotethethinkingofe-commerceandtheInternet,makeacomprehensiveandcontinuousaccumulationofaccumulationeffects,andalsofacilitatethetransformationofagriculturaldevelopmentmode,moreortwo,andpromotethevariousruralindustries.Mutualpenetrationandintegration.Inthispaper,takingXiaojingVillageastheobjectofempiricalanalysisandinvestigation,weanalyzetheinfluencingfactorsandevolutionpathofXiaojingVillage'se-commerce,andputforwardrelevantsuggestionsfortheproblemsaffectingthedevelopmentofrurale-commerce.Keywords:ruralareas,e-commerce,Governmentsupport,financing目录绪论......................................................................................................................................1（一）研究背景...........................................................................................................1（二）研究意义...........................................................................................................1（三）研究内容和方法...............................................................................................21.研究内容.............................................................................................................22.研究方法.............................................................................................................2一、农村电子商务概念和理论..........................................................................................3（一）农村电子商务概念...........................................................................................31.电子商务.....................................................
