目录....................................................................................................................2.....................................................................................................................................2.................................................................................................................................2.........................................................................................................................................................3.................................................................................................................3......................................................................................................4....................................................................................4......................................................................................................................4....................................................................................................................4.........................................................................................................5.............................................................................................................5............................................................................................................5.....................................................................................................................................5.....................................................................................................................................6.....................................................................................................................................7...................................................................................................................................7......................................................................8.....................................................................................................................................9.......................................................................................................................................................10乡村旅游SWOT分析及对策——以新乡为例摘要近年来,乡村旅游蓬勃发展,在十三五规划中,对于乡村旅游特别指出:坚持个性化、特色化、市场化发展方向,加大乡村旅游规划指导、市场推广和人才培训力度,促进乡村旅游健康发展。[1]新乡作为农业大省的核心城市之一,在这个期间,涌现出一批乡村旅游建设的典范,但是这个过程中许多问题也随之产生。本文通过运用SWOT分析及乡村旅游的可持续发展理论,对新乡市乡村旅游的发展进行基本的分析和判断,以期为乡村旅游的发展提出对策。关键词新乡;乡村旅游;SWOT;可持续发展TheSwotAnalysisandCountermeasuresofRuralTourism:ACaseofXinxiangAbstractRuraltourismhasaboomingdevelopmentinrecentyears,inplanningforits13thFiveYearPlan,theruraltourismispointedoutspeciallythatitshouldsticktopersonalization,characterizationandmarketizationintheplan.Thecountrywilldevotemoreeffortstotheruraltourism’splanningguidance,marketexpansionandpersonneltrainingtopromotethehealthydevelopmentofthebigagricultureprovincehasemergedabatchofmodelsofruralconstructionandmanyproblemsduringthetime.Thistextisthroughtheswotanalysisandthetheoryofsustainabledeve...