大学生视角下基于移动端的英语学习 APP研究以百词斩和扇贝单词为例摘要：随着移动电子商务的发展，人们逐渐从 PC 端转向手持移动端,紧接着 APP 开始兴起。人们开始依赖使用手机 APP 进行购物、信息搜集。APP 大致可以分为移动 UGC，移动搜索，移动浏览，移动支付，移动广告，移动即时信息，SNS，LBS，AR 以及手游。本文专注于教育类APP,着重探究英语学习中的背单词 APP。通过观察法和问卷调查法，对比分析百词斩和扇贝单词两款 APP，分析其存在的问题，例如用户黏性偏差、记忆效果不明显、无法解决认知问题、过度依赖社交功能等，结合实际情况得出建立物质奖励机制、制造盈利点、扩展英语学习功能、平衡好社交与学习功能这四种解决方案。关键词：移动电子商务；APP；英语学习；背单词College students perspective based on the mobile end APP study English learning ——Take The word cut and Scallops wordsas an ExampleAbstract: With the development of mobile e-commerce, people gradually shifted from PC to hand-held mobile terminal, then the APP began to rise. People begin to rely on the use of mobile phones APP for shopping, information gathering. Can be roughly divided into mobile APP UGC, mobile search, mobile browsing, mobile payment, mobile advertising, mobile instant messaging, SNS, LBS, AR and mobile game. This paper focus on the education class APP, probe the APP memorizing words in English learning. Through observation and questionnaire investigation, comparative analysis the word cut and scallops word two APP, analyzes its existing problems, such as user viscosity deviation, memory effect is not obvious, can't solve the problem of cognitive, relying too much on social function, etc., combining with the actual conditions, it is concluded that building material reward mechanism, making profit, extension, the functions of English learning, good balance social and learning the four kinds of solutions.Key words: Mobile electronic commerc...
