目 录第一章 文化传媒项目商业计划书作用及融资流程..............................................................3第二章《文化传媒商业计划书》标准编制大纲...................................................................41.0 文化传媒项目概要.............................................................................................................................42.0 文化传媒项目公司介绍.....................................................................................................................43.0 文化传媒项目(产品与服务)介绍.................................................................................................44.0 文化传媒市场分析.............................................................................................................................55.0 文化传媒项目 SWOT 综合分析........................................................................................................56.0 文化传媒项目发展战略与实施计划.................................................................................................57.0 文化传媒项目管理与人员计划.........................................................................................................68.0 风险分析与规避对策.........................................................................................................................69.0 投入估算与资金筹措.........................................................................................................................610.0 文化传媒项目投资效益分析...........................................................................................................711.0 文化传媒项目投资价值分析...........................................................................................................712.0 融资方式及退出机制.......................................................................................................................7第三章 高质量文化传媒商业计划书编制关键点说明(专家答疑).................................