十二生肖元素在文具包装设计上的应用Application of Chinese Zodiac element in stationery packaging design中文摘要十二生肖是中国传统的优秀民俗文化元素之一，是历代先民传承下来的文化瑰宝，其中生肖六合文化有着判断人与人之间命理和谐与否、六合“贵人”等有趣说法。将十二生肖元素与包装结合能有效提升品牌形象和传递文化的积极意义。本文通过对文具包装的特点进行梳理，对市面上十二生肖元素在不同产品的包装设计上的应用案例进行分析，以儿童文具包装设计为例，对十二生肖元素在文具包装设计上的应用进行实践探索，最终展开与十二生肖系列相关的儿童文具包装设计与实践。关键词：十二生肖 文具 包装设计 应用Abstract of EnglishThe Chinese Zodiac is one of the outstanding elements of traditional Chinese folk culture and a cultural treasure handed down by the ancestors through the ages, among them, the Liuhe Culture of the Chinese Zodiac has interesting phrases such as judging the harmony of the numerology between people, and the "noble people" in Liuhe are people who are helpful to your destiny. Combining Chinese Zodiac elements with packaging can effectively enhance the brand image and convey the positive meaning of the culture. In this paper, the characteristics of stationery packaging are analyzed, and the application cases of Chinese Zodiac elements in packaging design of different products on the market are analyzed, this paper explores the application of Chinese Zodiac elements in the design of stationery packaging, and finally launches the design and practice of children's stationery packaging related to the Chinese Zodiac series.Key words：Chinese Zodiac Stationery Packaging design Application目 录第一章 绪论.................................................11.1 研究背景...............................................11.2 研究目的及意义.........................................11.3 研究现状及方法............................................
