市场营销大学生旅游产品购买行为分析VIP免费

广东东软学院本科生毕业设计（论文）大学生旅游产品购买行为分析——以狮山大学城为例Purchase Behavior Analysis of College Students' Tourism Products——Take Shishan University Town as an Example我国《“十三五”旅游发展规划》提出要“理念创新，构建旅游发展新模式”，旅游产业的服务质量、产品结构以及发展动力均是调整重点。大学生作为一个特殊的消费群体，有着独立的消费意识和消费特点，是旅游市场占比较多的消费群体。本文以狮山大学城大学生为研究对象，采用问卷调查方式，收集和分析狮山大学城学生旅游消费行为特征及影响因素，得出狮山大学城学生更喜欢自然风光类旅游目的地、出游时间集中在寒暑假时期、住宿地点更喜欢性价比高的快捷连锁酒店。同时，经济因素是制约大学生出游的最主要因素，不同年级对旅游的态度和动机偏好也有所差异。据此提出旅游企业要更加注重大学生旅游市场的市场细分，转变经营理念，把握大学生旅游消费潮流，注重自身旅游产品的创新开发和服务升级，通过积极开拓新的旅游业务，丰富大学生的旅游市场，促进我国旅游业“从高速旅游增长阶段转向优质旅游发展阶段”。关键词：旅游创新 旅游产品购买 大学生旅游市场I广东东软学院本科生毕业设计（论文）AbstractChina's tourism development plan of the 13th five-year plan proposes to "innovate the concept and build a new model of tourism development". The service quality, product structure and development motivation of the tourism industry are the key points of adjustment. College students, as a special consumer group, have independent consumption consciousness and consumption characteristics, and are a consumer group with a large share of the tourism market. This paper, taking the lion mountain university city college students as the research object, USES the questionnaire, collecting and analyzing the lion mountain college students tourism consumption behavior characteristics and influencing factors, it is concluded that the lion mountain college students prefer natural scenery tourist destination, travel time concentrated in summer a...