1摘 要随着经济和互联网技术的迅速发展，网络零售行业正在成为经济的重要增长点。淘宝作为典型代表，具有十分借鉴意义。本文叙述和介绍了网络零售的概况，并以淘宝为例，从中找出网络零售其中存在的问题，主要有 5 个方面，商品质量参差不齐、评价体系不健全、普遍存在的刷单现象、物流问题和售后服务问题，并提出相应的解决对策，包括建立健全商品质量监督体系、健全并监督评价体系、切实监督卖家遵守电子商务法律制度、整合物流服务和制定比较有规制力的售后服务标准。通过以上研究，希望能对网络零售行业有所帮助。关键词：淘宝；网络零售；问题；对策21AbstractWith the rapid development of the economy and Internet technology, the online retail industry is becoming an important growth point of the economy. As a typical representative, Taobao has great reference significance. This article describes and introduces the general situation of online retail, and takes Taobao as an example to find out the problems in online retail. There are five main aspects: uneven product quality, imperfect evaluation system, and widespread billing Logistics issues and after-sales service issues, and put forward corresponding solutions, including establishing and improving the product quality supervision system, improving and supervising the evaluation system, effectively monitoring sellers ’compliance with e-commerce legal systems, integrating logistics services and formulating more regulatory after-sales service standards . Through the above research, I hope it can help the online retail industry.Key words: Taobao; online retail; problems; countermeasures32目录1 引 言..............................................................52 研究综述...............................................................52.1 研究背景............................................................52.2 研究意义.............................................................62.2.1 理论价值...........................
