市场营销-新零售智慧便利店发展瓶颈与机遇——以深圳智荟物联技术有限公司为例论文VIP免费

新零售智慧便利店发展瓶颈与机遇——以深圳智荟物联技术有限公司为例【摘要】本文通过对国内新零售产业及新零售便利店的发展现状调研基础上，提取深圳智荟物联技术有限公司的“智荟云”数据库中的数据，对该公司的促销、拉新等活动进行分析并发现：以新零售模式下的无人便利店更具管理科学性、简便性等特点，新零售便利店的发展空间很大；而需要注意的问题为：商品结构管理不够精细；会员系统及积分运营推广有待开发等。【关键词】无人便利店；新零售；会员系统； 注：本论文（设计）题目来源于教师的国家级（或省部级、厅级、市级、校级、企业）科研项目，项目编号为： 。The Challenges and Opportunities of New retailing Smart Convenient Shore [Abstract] The paper extracts the data from “Zhihui Cloud” database of Shenzhen Zhihui Wulian company, LTD. to analyze its publicity and promotion effectiveness and so on, based on the research of current situation of new retailing industry and new retailing stores in China. The result shows that the new retailing industry is more simplicity and scientific and the development room of its stores industry is large. It finds out that the smart convenient store industry with the ability to make management processes more scientific and streamlined has plenty of room for profit. Then we should think highly of that its product structure management is not precise enough and we should develop the member system and the integral operation promotion and so on.[Keywords]Unmanned convenient store New retailing Membership System目 录1 前言.........................................................................................................12 研究设计.................................................................................................22.1 研究对象..................................................................................................................22.2 研究内容............................................................