市场营销-新型农村合作组织的构建分析-闽商淘宝村论文VIP免费

1摘 要随着“互联网+”时代的到来，后电子商务时代经济的增长点逐渐从城市向农村过度，从而促使各地农村形成电子商务产业链即淘宝村等组合组织模式，使得当地经济产业得到改变人们迅速富裕起来[1]。目前，在我国有不少地域形成了小有规模的淘宝村，从 2009 年最初的三个增长到 2019 年的三千多个淘宝村，显示出了电子商务的强大经济力，进一步带动了当地村落经济的转型发展，催生出更多淘宝村、淘宝镇等电子商务产业集群。因此，文章结合分析了淘宝村自身的发展状况，借助文献综述和实地及案例分析，发现淘宝村的发展在福建省范围内存在组织规模小，市场作用不突出、组织发育程度低，运营不规范、同质化程度严重、淘宝村文化缺失，并提出相对应的对策研究：加强党和政府组织引领的作用；完善相关农村合作组织制度流程；确定合作组织不同发展阶段政策引导重点；加强淘宝村人才文化体系培养。关键词：淘宝村；农村合作组织；闽商；互联网+2AbstractWith the advent of the "Internet plus" era, the economic growth point of the post e-commerce era has been gradually moving from city to rural areas, which has prompted the formation of e-commerce industry chain in all parts of the country, namely Taobao village and other combined organizational models, which has made local economic industries change and people are getting rich quickly. At present, many small-scale Taobao villages have been formed in many regions of China, from the first three in 2009 to more than 3000 in 2019, showing the strong economic power of e-commerce, further promoting the transformation and development of the local village economy, and promoting more e-commerce industry clusters such as Taobao village and Taobao town. Therefore, Therefore, based on the analysis of the development of Taobao village, with the help of literature review, field and case study, this paper finds that the development of Taobao village in Fujian Province is characterized by small-scale organization, low market role, low level of...