I上海市爱尚跆拳道馆绩效提升设计方案摘 要综合运用体育营销学、体育经济学，体育管理学等专业知识，通过对上海市爱尚健身中心跆拳道场馆的深入调研与现状分析,挖掘其运营管理中存在的问题，并以此为基础找寻提升其运营绩效的路径;提出包括质量提升工程手段、市场营销手段在内的多元化方案，以改善运营水平，提高道馆知名度。本设计以全面提高上海市爱尚健身中心跆拳道场馆的运营能力为目地，具有一定意义。[关键词] 运营；绩效；上海市；爱尚跆拳道；提升方案；Shanghai loves taekwondo hall performance promotion design AbstractIIBy the comprehensive application of sports marketing, sports economics, sports management and other professional knowledge, through the in-depth investigation and analysis of the taekwondo gyms in love is still fitness center in Shanghai, mining the problems existing in its operation management, and looking for the path to improve its operational performance; A diversified scheme including quality improvement project means and marketing means is proposed to improve the operation level and enhance the visibility of the channel. This design is to improve the operation ability of the taekwondo stadium in Shanghai love is still fitness center. it has a certain significance. [ Key word ] Operation ； Performance ； Shanghai0. ； Love is still taekwondo; Lifting scheme；目 录前 言..........................................................11. 现状分析.....................................................21.1 销售状况.................................................21.2 教练状况.................................................21.3 场馆状况.................................................21.4 财政状况.................................................32. 行业与市场...................................................42.1 跆拳道行业描述...........................................42.2 跆拳道市场分析...........................................4III2.2.1 场馆优劣...
