目 录摘 要.........................................................................................................................IAbstract.....................................................................................................................II引 言........................................................................................................................11 滴滴顺风车发展背景............................................................................................21.1 滴滴顺风车发展历程...................................................................................21.2 滴滴顺风车在国内的行业市场现状...........................................................22 滴滴顺风车案例回顾与反思................................................................................42.1 案例回顾.......................................................................................................42.2 案例反思.......................................................................................................43 滴滴顺风车试运营方案分析................................................................................64 方案与设计............................................................................................................74.1 调查方法.......................................................................................................74.2 题型设计.......................................................................................................74.3 调查范围.......................................................................................................74.4 调查时间.......................................................................................................74.5 调查内容.......................................................................................................75 网约车调查研究....................................................................................................85.1 调查问卷数据...
