中山市研学旅行实施现状与对策研究 ——以阿凡提研学为例【摘要】随着时代的进步和发展，近些年来国民教育体系已经悄然发生了巨大的变化。新时代背景下，我们国家更需要培养的是复合型人才，其中，综合素质教育越来越被重视。“研学旅行”作为综合实践必修课程的重要组成部分，中山研学市场要想获得竞争优势，则必须建立完善的管理体系，整顿现阶段良莠不齐的市场秩序。基于当下研学旅行的大环境，本文通过广泛借鉴国内外研学旅行的实践案例和各类相关文献，总结归纳其中的内在运营规律。同时透过近些年的各类研学市场量化数据，结合中山市研学市场的实施现状，找出其中经营过程中的困惑和难题。然后以中山阿凡提研学为例，通过公司发展现状进一步解析和评价分析其在中山实施的可行性和必要性。最后，对全文进行了总结，根据中山研学市场过去、现在以及未来的发展方向，结合中山本土特色对案例公司以及中山研学市场的优化提出一些可借鉴的有效建议。【关键词】研学旅行；发展现状；实施对策 Research on the current situation and Countermeasures of study travel in Zhongshan City ——Taking Avanti's study as an example【Abstract】With the progress and development of the times, huge changes have taken place in the national education system in recent years. In the context of the new era, our country needs to train more compound talents. Among them, comprehensive quality education is increasingly valued. "Study trip" is an important part of the compulsory course for comprehensive practice. In order to gain a competitive advantage, the Zhongshan research market must establish a sound management system and rectify the uneven market order at this stage.Based on the current environment of research trips, this paper summarizes the internal operation rules by extensively drawing on the practical cases of domestic and foreign research trips and various related literatures. At the same time, through the quantitative data of various research markets in recent years, combined with the current status of...
