1 浅谈网络“微时代”的市场营销摘 要在这个信息爆炸的时代，传统的媒体和信息传播方式已经远远不能满足人们的需求，于是网络传播“微时代”应运而生。在“微时代”里，单一传统的企业市场营销方式已经不能跟上潮流的步伐，于是更多的企业将目光投向以微博、微信、微网和微电影为主的网络传播平台。微博等传播平台的出现使企业市场营销进入一个崭新的模式，为企业的市场营销提供了更广阔的营销渠道。不过，伴随着市场营销渠道的拓展，企业营销的竞争压力也愈来愈大，新的挑战也不断出现。如何面对网络“微时代”的挑战，抓住市场机遇是当前企业必须面对的重大议题。本文在阐释网络微时代和市场营销关系、现状以及特点的基础上，针对网络微时代给市场营销带来的营销和挑战作出分析并提出相应对策，以其为相关领域的理论和实2践提供参考。关键词：网络；微时代；市场营销；策略研究3AbstractIn this era of information explosion, the traditional media and information communication modes cannot meet the demands of the people, so the network spread "micro era" emerge as the times require. In the "micro era", the single traditional enterprise marketing methods have been unable to keep up with the pace of the trend, so that more enterprises will be looking to network communication platform to micro-blog, Micro message, micro grid and micro film. There micro-blog communication platform to the enterprise marketing into a new pattern, provides a broader marketing channels for enterprises marketing.However, with the expansion of marketing channels, marketing competition is also more and more big, new challenges arise. How to face the network "micro era" challenges, seize market opportunities are important topics of current enterprise must face. This 4paper explains the micro foundation in network era and marketing relationship, status and characteristics of the network, the micro era has brought to the marketing and the challenge to make analysis and put forward corresponding ...
