售后服务对汽车品牌发展的推动分析摘 要“第一辆汽车始于销售，第二辆车始于服务”。生产商除了要有优质的产品还要有优质、完善的售后服务。许多汽车生产商和经销商已将提高自身售后服务质量作为维护品牌、发展客户的重要手段。售后服务是整个商品交易过程的一个重要组成部分，它是顾客“购买的利益”的一部分。如何做好售后服务既是保障顾客全部购买权益的基础，同时也是企业建立良好形象、塑造企业品牌的要素之一。中国作为世界第二大汽车消费市场，其售后服务市场存在着巨大的潜力。本文将通过论述售后服务对汽车企业品牌的发展的推动力，以期为企业借助“服务”开拓市场、树立企业形象有所益处。关键词：售后服务；汽车企业；品牌；重要性IOur country auto part sells the market the present situation analysis and the countermeasureAbstract Along with the world automobile complete bikes industry's development, the auto part industry also follows, however our country auto part sales status is actually unoptimistic. In order to change this condition, promotes our country auto part to sell the market the healthy order development, and causes our country auto part to sell the market and the international trail connection, must understand fully our country auto part sells the market the present situation. Therefore this article sold the market on our country auto part the present situation to carry on the diagnosis, and proposed the corresponding measure. Key words: Auto part; Sells the market; Analysis;CountermeasureII目 录1 前 言..............................................................................................................................................12 汽车售后服务的发展....................................................................................................................23 售后服务对汽车品牌发展的重要作用........................................................................................33.1 重视售后等于重视顾客...................................................
