无人便捷店在餐饮业商业模式中的创新研究内 容 摘 要随着科技的发展，便捷化、智能化在各行业中开始变成商家追求的新利润增长点，无人便捷店模式在用工需求较大的餐饮业开始被多家企业试水投资，因前期智能技术投资大与消费习惯等方面的影响，整体发展遇到瓶颈，但作为新型商业模式依然有较强的市场吸引力。笔者对商业模式、商业模式创新、无人便捷餐饮店等核心概念进行梳理并给出自己的界定、梳理餐饮业商业模式的发展演化并探讨无人便捷餐饮店商业模式的创新点；从消费者消费多样化、购买选择自由化、便捷化的诉求和对产品供应的技术智能化等角度提炼无人便捷店模式在餐饮商业模式中的创新动力；进一步从无人便捷餐饮店对满足消费需求、企业产品供给、企业利润贡献等角度分析无人便捷店在餐饮商业模式中的创新贡献研究。笔者认为技术不够成熟且在餐饮业的应用狭隘、无人便捷餐饮店前期技术设备成本高和人性化服务较传统餐饮店略低一筹、无人便捷智慧类餐饮店风评欠佳是该商业模式的不足与困境。综上，笔者详细梳理无人便捷店在餐饮业商业模式中的创新研究并通过分析其不足、困境，提出自己的见解与启示，以期对当今餐饮业的商业模式创新提供理论支持与参考。关键词：无人便捷餐饮店；商业模式；消费需求；创新动力；创新贡献 IResearch on The Innovation of Unmanned Convenience Stores in The Business Model of Catering IndustryAbstractWith the development of technology, convenience and intelligence have begun to become the new profit growth points for businesses in various industries. The unmanned convenience store model has been tested and invested by many companies in the catering industry with large labor demand. Due to the impact of large investment in smart technology and consumption habits in the early stage, the overall development of the unmanned convenience store model has encountered bottlenecks. But it still has strong market appeal as a new business model. The author first sorts out the core concepts such as business model, business model innovation and unmanned convenient restaurant. Meanwhile the author gives their own d...
