市场营销专业 新疆农村电子商务发展调查研究VIP专享VIP免费

新疆农村电子商务发展调查研究摘 要电子商务是全新的商务形式与贸易行为，农村电子商务是电子商务在农村地区的发展与普及。伴随信息化科技的持续宣传和应用，电子商务在城市发展效果显著，然而在当前农村区域的普及效果并不明显。在长久的发展中，国内农村实施家庭承包制度，小规模生产和大市场之间出现信息流通不畅、供求不对应、经济效益不高等问题。农村市场是国内规模庞大、具备发展潜能的市场，农民对电子商务的需求不断增多。然而，当前行业内对此部分电子商务分析不多。所以，对农村电子商务现状进行研究，学习各国发展经验，指出合理的处理方案，对于促进农产品、农资、信息服务顺利流通，加快农业生产与地区经济腾飞有积极的意义。 本文主要研究新疆农村电子商务发展情况，寻找其中存在的问题，提出合理的看法和处理方案。关键词：农村；电子商务；发展现状；对策研究 ABSTRACTE-commerce is a new business format and commercial trade activity. Rural e-commerce is e-commerce.The expansion and application of rural markets. With the popularization of information technology, e-commerce has developed rapidly in cities.However, in the vast rural areas, the relative lag is advancing. For decades, China's rural areas have implemented the basis of household contract management.In this system, small-scale production and large markets have problems such as information asymmetry, contradiction between supply and demand, and low economic efficiency.The rural market is the largest and most promising market in China. Farmers have great demand for e-commerce. but,At present, there is less research on rural e-commerce in the industry. Therefore, the study and analysis of the status quo of rural e-commerce, for referenceRelevant experience at home and abroad, put forward development countermeasures, promote the circulation of agricultural products, agricultural resources, and information services, promoteAgricultural production and rural economic development are of great significance. Th...