摘 要此篇论文对伊春农村商业银行进行研究，包括伊春农村商业银行成立的原因、当下金融市场的环境特点和伊春农村商业银行营销策略分析。通过研究农村商业银行总体发展战略，规划伊春农村商业银行短期，中期，长期的市场预测。加强伊春农村商业银行经营效益指标考评体系的完善，并且加速发展战略合作体系，只有这样才可以在变幻莫测的银行市场中有立足之地。促使农商行在紧张的新经济市场环境中能够良好地发展。关键词:伊春农村发展银行营销策略;发展战略分析;农村金融市场IAbstractEspecially as the agricultural bank. Based on the analysis of Yichun rural commercial bank established for environmental characteristics of strategic positioning and other aspects, to explore the rural commercial bank's overall development strategy. Planning of Yichun rural commercial bank, short-term, medium-term, long-term market forecast. In order to attract high-end talent to develop new financial products. Perfect performance appraisal system management. And accelerate the development of strategic cooperation system, so as to stand firm in the changeable market. In order to promote the bank can steady,rapid development in the fierce market environment.Keywords ： development strategy; Commercial Banks of YiChun; rural financeII目 录第一章 伊春农村商业银行的简介...................11.1 伊春农村商业银行产生的背景与发展...........11.2 伊春农村商业银行发展的现状.................1第二章 农村商业银行的发展与SWOT分析...............22.1 优势.......................................22.2 劣势.......................................32.3 机会.......................................32.4 威胁.......................................4第三章 伊春农村商业银行营销策略中存在的问题.......43.1 营销业务单一...............................43.2 产品定价不合理.............................53.3 分销渠道不合理.............................53.4 促销方式单一...............................5第四章 伊春商业银行的营销策略改进研究.............54.1 ...
