目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 沈阳市保险营销现状分析....................................................................................32 沈阳市平安寿险公司营销模式存在的问题........................................................72.1 缺乏正确的营销理念...................................................................................72.2 缺乏多元的营销模式...................................................................................82.3 缺乏专业的销售团队...................................................................................82.4 缺乏准确的市场定位...................................................................................93 沈阳市平安寿险公司营销新模式的主要策略.................................................113.1 树立正确观念...........................................................................................113.2 拓宽营销模式...........................................................................................113.3 打造精英团队...........................................................................................123.4 找准市场定位...........................................................................................124 沈阳市平安寿险公司营销新模式的未来发展趋势.........................................14结 论.................................................................................................................15参考文献.................................................................................................................16致 谢.................................................................................................................18...
