目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 沈阳市保险公司营销的现状................................................................................31.1 沈阳市保险营销的现状...............................................................................31.2 中国人寿沈阳市分公司营销的现状...........................................................32 中国人寿沈阳市分公司营销中存在问题分析...................................................52.1 保险营销渠道单一.......................................................................................52.2 保险产品同质化严重...................................................................................52.3 保险营销人员综合素质较低.......................................................................62.4 保险营销观念相对滞后...............................................................................73 中国人寿沈阳市分公司营销中存在的问题解决对策........................................83.1 拓宽保险营销渠道.......................................................................................83.2 实现保险产品差异化...................................................................................83.3 提高保险营销人员综合素质.......................................................................93.4 树立现代保险营销观念.............................................................................10结 论.................................................................................................................12参考文献.................................................................................................................13致 谢........................................
