目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 财产保险营销的研究背景...................................................................................31.1 财产保险营销概念.......................................................................................31.2 财产保险营销发展历程...............................................................................32 财产保险营销模式现状.......................................................................................52.1 国内财产保险营销模式的现状...................................................................52.2 大地财产保险榆林支公司保险营销模式现状...........................................53 大地财产保险榆林支公司营销模式问题...........................................................73.1 直销模式效率低...........................................................................................73.2 个人代理人管理成本高...............................................................................73.3 网络营销模式风险大...................................................................................84 大地财产保险榆林支公司营销模式对策.........................................................104.1 个性化需求改变传统营销模式.................................................................104.2 新技术助推多样化营销模式.....................................................................114.3 加强网络营销的宣传及安全建设.............................................................11结 论.................................................................................................................13参考文献...............................................................
