国潮时代下婚庆礼糖的包装设计研究Research on the packaging design of wedding candy in the national tide era内容摘要□□ 现如今经济快速发展，社会不断地进步，人们对精神文明建设的关注度逐步提高。而中国人的婚礼当中，喜糖是必不可缺的,所以这么一个必备的物品也备受人们的关注。传统的婚庆礼糖包装普遍都是运用 “喜”字的文字设计，或者以一些中国传统吉祥图案作为设计元素形成传统的喜糖包装。这样的包装形式过于守旧，没有创新和突破，为了能顺应“国潮”这一潮流，本文主要研究了如何将中国传统吉祥图案应用到国潮婚庆礼糖包装上。所以通过对中国传统吉祥图案的再设计应用到国潮婚庆礼糖包装上，改进了传统婚庆礼糖的包装设计，让婚庆礼糖的包装顺应现代的潮流，给现代对于喜糖有产品有需求的人们寄予更多的选择。关键词： 国潮 婚庆礼糖 传统吉祥图案 包装设计Abstract □ □Nowadays, the economy is developing rapidly, society is continuously improving, and people's attention to the construction of spiritual civilization is gradually increasing. In Chinese weddings, wedding candy is indispensable, so such a must-have item also attracts people's attention. Traditional wedding gift candy packaging is generally designed using the word " 喜 ", or some traditional Chinese auspicious patterns as design elements to form traditional wedding candy packaging. This form of packaging is too old-fashioned, without innovation and breakthroughs. In order to adapt to the trend of the "national tide", this article mainly studies how to apply traditional Chinese auspicious patterns to the national tide wedding candy packaging. Therefore, by redesigning the traditional Chinese auspicious patterns and applying it to the national tide wedding candy packaging, the traditional wedding candy packaging design has been improved to allow the wedding candy packaging to conform to the modern trend and give the modern demand for wedding candy products. People give more...
