广东东软学院本科生毕业设计（论文）广东凉茶说明性插画与设计 Illustrative illustration and design of Guangdong herbal tea 内容摘要广东凉茶是岭南饮食文化的重要组成部分之一，但目前为止，人们对于凉茶的了解，大多局限于广东地区的街头凉茶文化。想要对凉茶文化进行有效推广，体现广东凉茶的文化内涵，需要基于受众需求和传播效应的考虑，创造出具有个性化、地方化、特色化的视觉传达设计，才能被世人所认同。所以，广东凉茶说明性插画设计与研究是对凉茶文化进行解说与推广的一个途径，把握内容方向和形式手法，以丰富多彩的画面推介广东凉茶，同时也是为了更多人了解源远流长博大精深的凉茶文化。关键词：广东凉茶 中医药 说明性 插画设计 文化价值广东东软学院本科生毕业设计（论文）AbstractGuangdong herbal tea is one of the important components of Lingnan diet culture, but so far, people's understanding of herbal tea is mostly limited to the street herbal tea culture in Guangdong. In order to effectively promote the herbal tea culture and reflect the cultural connotation of Guangdong herbal tea, it is necessary to create a personalized, localized and distinctive visual communication design based on the needs of the audience and the communication effect in order to be recognized by the world. Therefore, the descriptive illustration design and research of Guangdong herbal tea is a way to explain and promote the herbal tea culture, grasp the content direction and form, and promote Guangdong herbal tea with colorful pictures, but also for more people to understand the long and profound herbal tea. culture.Key words: Guangdong herbal tea Chinese medicine Illustrative Illustration design Cultural value 广东东软学院本科生毕业设计（论文）目录第一章 项目的价值与意义......................................11.1 价值....................................................11.1.1 传承凉茶文化的价值..................................11.1.2 说明性插画对传播凉茶文化的价值.....
