广州特色文化在新媒体环境下的发展研究——以“广府文创 APP 设计”为例 内容摘要地方特色文化是民族文化的重要组成部分，五十六个民族和各省市的地方文化各富特色，才能组成如今我们看到的多元、多样、多层次的中华民族传统文化。以前人们通过人口迁徙、商业贸易等活动进行文化交流与传播，而如今，伴随着新媒体技术的发展，传统的传播方式已经不能满足当代人的审美诉求、服务于人们的生活，因此需要利用现代数字媒体艺术和技术的力量，才能使得地方传统文化得到充分的发展和传承。因此，本文以广府美食文创 APP——《拾穗》为例，研究广州特色文化在新媒体环境下的发展现状和前景，研究如何利用新媒体的手段来演绎传播广州特色文化，提升广州特色文化在人们心中的认知和在社会主流群体中的传承发展。通过调研广府特色美食，提取广府美食元素进行创意构思，再结合 APP 设计原理与技术，完美呈现一个具有文化传播和商业价值特性的 APP。关键词：广府美食文化 文创产品 地方特色 新媒体 现代化数字媒体Abstract Local characteristic culture is an important part of the national culture. The fifty-six nationalities and the local cultures of various provinces and cities have their own rich characteristics. Only then can we form the diverse, diverse and multi-level traditional Chinese culture we see today. In the past, people carried out cultural exchanges and dissemination through activities such as population migration and commercial trade. Now, with the development of new media technologies, traditional methods of communication can no longer meet the aesthetic appeal of contemporary people and serve people's lives. Only with the power of digital media art and technology can local traditional culture be fully developed and inherited. Therefore, this article takes the Cantonese cuisine cultural and creative app "shisui" as an example to study the development status and prospects of Guangzhou's special culture under the new media environment, and how to use new media to interpret and spre...
