海南城市形象设计与研究 Research on the Image-designing of Hainan City中文摘要□□海南省作为我国唯一省级经济特区，具备得天独厚的自然地理环境，因此具有独有的文化历史特性。在进行海南本土文化的研究中，我们能够发现海南省在中原地区的文化影响下衍生出了具有中原特性的独特文化现象和文化底蕴。但是由于自身对发展机制建、发展现状、发展进程中产生了一些误区，阻碍了海南本土文化的品牌化建立过程。因此，本文基于研究海南本土文化特性，渴求建立海南本土城市品牌，助力海南带来经济增长和发展。关键词：城市形象 城市品牌化 城市定位 海南地域 Abstract □Hainan Province, as the only provincial special economic zone in China, has a unique natural geographical environment, so it has unique cultural and historical characteristics. In the study of Hainan local culture, we can find that Hainan Province, under the influence of the culture of the Central Plains, has derived unique cultural phenomena and cultural heritage with the characteristics of the Central Plains. However, there are some misunderstandings in the construction of development mechanism, development status and development process, which hinder the establishment of Hainan local culture brand. Therefore, based on the study of the local cultural characteristics of Hainan, this paper is eager to establish the local city brand of Hainan, and bring more economic benefits and development power growth for Hainan.□Key words：City Image City Branding City Orientation Hainan Region 广东东软学院本科毕业设计（论文）目 录第一章.绪论……………………………………………………………11.1 选题背景 ………………………………………………………11.2 研究的目的及意义………………………………………………………11.2.1 目的…………………………………………………………………11.2.2 意义…………………………………………………………………11.3 研究现状 ………………………………………………………11.3.1 文献研究……………………...
