孟菲斯风格的设计实践与研究 Design Practice and Research of Memphis Style 中文摘要“茶着”品牌为 90 后年轻人在社会中经常被规定被要求的情况下提供一个让大家做自己、追求自己的心灵藉慰的场所，鼓舞年轻人要随心所欲的做自己想要去做的事，不要被所谓的规则所束缚；近几年随着大众在追求审美的前提下更加注重自我的情感释放，孟菲斯风格再次出现在大众面前。本次研究将结合“茶着”品牌文化与孟菲斯风格对于 90 后自由年轻人的情感关系，运用图形图像直观地表现孟菲斯风格在 90 后年轻人自由的各个关键场景和时刻的作用及意义，结合疫情热点、人文情怀与品牌文化，完成孟菲斯风格的视觉演绎与研究。关键词：孟菲斯派风格 “茶着” 90 后 自由 设计实践 Abstract"CHA ZHE" brand for the post-90s young people in society is required to provide a free to do their own brand, encouraging young people to do what they want to do, do not be tied by the so-called rules; In recent years, as the public in pursuit of aesthetic premise more attention to self-emotional release, the Memphis style again appeared in front of the public. This research will combine the "CHA ZHE" brand culture and the Memphis style for the 90-year-old free young emotional relationship, using graphic images to visually show the role and significance of Memphis style in various key scenes and moments of young people's freedom after the 1990s, combined with epidemic hot spots, humanistic feelings and brand culture, complete the visual interpretation and research of the Memphis style.Key words: MEMPHIS style “CHA ZHE” 90s Free Design practice目录第一章 目的与意义............................................11.1 目的....................................................11.2 意义....................................................11.2.1 理论意义.............................................11.2.2 实践意义.............................................1第二章 孟菲斯风格的价值..........................
