I 题 目:巡演式旅游演艺产品未来 发展趋势的研究 摘 要当今社会旅游演艺已经成为展现文化的新景观,也成为旅游业想要可持续发展的强大助推力。众所周知,旅游活动是物质生活与文化生活的综合,也是现代文明生活的方式之一,而现在整个旅游演艺市场呈现出的发展趋势是良好的,各个环节也都趋向成熟,巡演式的旅游演艺线路也正在被人们所需要。本文从利益相关者理论研究巡演式旅游演艺产品开发的六个要素,理论联系实践分析产品开发的组成部分;从其区位空间理论、消费者理论和生产周期理论研究其未来的发展方向,探讨巡演式旅游演艺产品如何发展和定位;从公平性、可持续性和共同性三个原则研究巡演式旅游演艺产品发展的可持续性。关键词:巡演式;旅游演艺;可持续发展IIAbstract In today's society has become a cultural tourism performing arts show the new landscape, has become a powerful force to boost to the sustainable development of tourism.As is known to all, tourism is the integration of material life and cultural life, and is also one of the ways of modern civilized life.And now the whole tourism market showing the development trend is good, each link also tend to mature, the tour is also the Performing Arts line is being needed.In this paper, the six elements of the theory of stakeholder theory are studied in this paper, which is the part of the theory and practice of product development;From its location space theory, consumer theory and production cycle theory to study its future development direction, and to explore how to develop and locate the touring performance products;From the three principles of fairness, sustainability and commonality, the sustainable development of touring performance products is studied.Key words: Tour; Tourism Performing Arts;Sustainable Development. III目 录摘 要........................................................................................................................ⅠAbstract............................