计划摘要..........................................................................................................................................4（一）营销现状分析......................................................................................................................51.婚恋市场分析..................................................................................................................52.婚恋网站的服务产品...........................................................................................................53.企业自身分析.......................................................................................................................64.主要的竞争对手分析...........................................................................................................61)世纪佳缘...........................................................................................................................62)百合网...............................................................................................................................65.渠道.......................................................................................................................................7（二）SWOT 分析............................................................................................................................71.优势..................................................................................................................................72.劣势..................................................................................................................................73.机会..................................................................................................................................74.威胁..................................................................................................................................8（三）营销目标..................................................................................
