上海热带海宫可行性研究报告摘要一、项目内容及现状______________________________________________________31.1 项目单位：________________________________________________________________31.2 项目内容：________________________________________________________________31.3 地理位置：________________________________________________________________31.4 天然温泉：________________________________________________________________41.5 设计规模：________________________________________________________________41. 6 在建投资_________________________________________________________________41. 7 配套工程：_______________________________________________________________5二、行业背景及项目特点__________________________________________________62.1 行业背景__________________________________________________________________62.1.1 国际行业背景_________________________________________________________________62.1.2 国内行业背景_________________________________________________________________62.1.3 上海行业背景__________________________________________________________________62.2 项目特点__________________________________________________________________72.2.1 以回归自然为主题______________________________________________________________72.2.2 以海洋文化为卖点______________________________________________________________72.2.3 以全民健身为内容______________________________________________________________72.2.4 以持续经营为基础_____________________________________________________________72.2.5 代表了新一轮都市旅游休闲的发展方向___________________________________________72.2.6“海派文化”的代表作__________________________________________________________82.2.7 大上海的旅游标志性建筑_______________________________________________________8三、市场分析____________________________________________________________93.1 旅游消费现状：____________________________________________________________93.2 游客消费趋势：____________________________________________________________93.3 竞争状况...
