目录目录......................................................................1摘要....................................................................2一、调查的基本情况....................................................2二、松阳县养老服务机构状况............................................2三、福利服务机构的老年人状况..........................................3第一章 夕阳红养老院基本情况............................................41.1 养老院发展前景.....................................................41.2 养老院概况.........................................................41.3 养老院优势.........................................................4第二章 夕阳红养老院的市场分析..........................................52.1 养老院行业情况.....................................................52.2 养老院的需求情况...................................................6第三章 养老院的营销策略................................................73.1 经营理念...........................................................73.2 规范服务...........................................................73.3 客户定位...........................................................73.4 促销方式...........................................................7第四章 夕阳红养老院管理与人员计划......................................74.4 人员培训...........................................................94.5 人员绩效考核方法..................................................104.6 薪酬奖惩制度......................................................15第五章 风险分析与规避对策.............................................165.1 风险分析..........................................................165.2 风险应对..........................................................17（1） 硬件问题.......................................................17（2）、从相关案件反映养老机构在经营管理中应注意的问题................17第六章 财务分析.......................................................186.1 销售收入明细表.............
