目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................31 阆中市人民财产保险支公司保险业务发展现状...............................................31.1 阆中市人保财险支公司客户资源现状分析...............................................41.2 阆中市人保财险支公司服务质量现状分析...............................................51.3 阆中市人保财险支公司营销关系现状分析.............................................101.4 阆中市人保财险支公司产品类别现状分析.............................................112 阆中市人民财产保险支公司保险业务现有问题.............................................112.1 客户粘性不足.............................................................................................122.2 服务力度欠缺.............................................................................................132.3 营销渠道较窄.............................................................................................162.4 产品类别过少.............................................................................................173 阆中市人民财产保险支公司保险业务发展对策.............................................173.1 紧密联系客户促进业务发展.....................................................................183.2 提高服务质量促进业务发展.....................................................................183.3 拓宽营销渠道促进业务发展.....................................................................193.4 创新多类产品促进业务发展.....................................................................23结 论.................................................................................................................24参考文献....................
