摘 要茶在我国农产品发展中有重要地位，为农产品经济发展带来了良好的经济效益。浙江省在我国茶叶出口省份中有占有非常重要的比重，茶园地区茶生产、茶出口始终处于前列。如今国家与国家之间发生的经济贸易越来越频繁，国际市场的开放给浙江茶叶带来了机遇和挑战，世界上有许多的茶叶生产商，这给浙江茶叶出口带来了很大压力，浙江茶叶的出口竞争力不明显，并且在发展过程中还存在一些问题，例如技术含量相对较少、生产效率低和缺乏知名的茶叶品牌。本文主要利用波特钻石模型研究浙江茶叶出口，从生产要素、需求要素、企业经营战略、政府和机会五个影响因素对浙江茶叶出口竞争力进行分析，并提出建议以此来提高浙江茶叶出口竞争力。关键词：浙江省；茶叶出口；竞争力；钻石模型AbstractTea plays an important role in the development of China's agricultural products and brings good economic benefits to the economic development of agricultural products. Zhejiang Province has a very important proportion in China's tea exporting provinces, and tea production and tea exports in the tea garden area are always at the forefront. Today, economic trade between countries is becoming more and more frequent. The opening of the international market has brought opportunities and challenges to Zhejiang tea. There are many tea producing countries in the world, which brings great pressure on Zhejiang tea exports. Zhejiang ’s tea export competitiveness is not obvious. During the development process, there are still relatively low technical content, low production efficiency, and the lack of well-known tea brands. This article mainly uses Porter's diamond model to study Zhejiang tea export, analyzes Zhejiang tea export competitiveness from the five factors of production factors, demand factors, business strategy, government and opportunities, and puts forward suggestions to improve Zhejiang tea export competitiveness.Key words: Zhejiang Province; tea export; competitivenes...
