[论文]华硕集团的发展战略研究

本科论文摘 要进入 21 世纪以来，全球信息技术发展突飞猛进。而 IT 行业作为第三次技术改革中最成功的领域，在经历了几十年的创新变革后，也逐步进入了衰退期。目前传统产业存在技术饱和，利润低下，创新不足等问题，同行业也面临着巨大的挑战。华硕作为早一批进入 IT 领域的企业，靠自身走出一条自主研发的道路，曾几乎垄断整个主板市场。但是随着竞争日趋激烈，产品同质化加剧价格竞争等原因，PC 市场开始渐渐萎缩，华硕的发展也面临着严峻挑战。本文对华硕的发展战略进行了研究，首先从 PC 行业的环境入手，对华硕的竞争公司---PC 行业的潜在进入者和替代品进行了分析。了解华硕集团的现状，总结人力、企业文化、研发、业务资源等几个方面目前所存在的问题。其次，对华硕的历史及当前战略进行分析，总结战略中所存在的问题和原因，与华硕现状问题相结合，指出华硕在当前背景下该如何进行战略性的调整和升级，并解释其可行性。目前在 PC 行业正处于萧条期，总结华硕存在的问题，分析各个时期华硕的战略，为同行业其他企业的发展提供借鉴，同时对衰退企业如何进行战略转型提供一些复制和学习的经验。本科论文关键词：PC 市场；战略调整；IT 领域本科论文AbstractSince entering the 21st century, the development of global information technology has made rapid progress. As the most successful field in the third technological reform, the IT industry has gradually entered a recession period after decades of innovation and reform. At present, the traditional industry has problems such as technology saturation, low profit, lack of innovation and so on. The same industry is also facing great challenges.As an early group of IT enterprises, Asustek has almost monopolized the whole main board market by its own way of independent research and development. However, with the increasingly fierce competition, product homogeneity intensifies price competition and other reasons. The PC market is beginning to shrink, and Asustek's development is also facing severe challenges. This paper studies the development strategy of Asustek....