上海地区除异味剂/香味剂产品市场研究报告目录 Catalogue摘要 提案要点~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~2Summary Important points of presentation前言 相关说明~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~3Foreword Related elucidation抽样方案说明 Sampling project elucidation 访问方法说明 interview method elucidation统计方法说明 Statistics method elucidation 进度安排说明 Degree of progress arrangement elucidation数据说明 Data elucidation第一部分 行业综述~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~6The first part Professions overview 市场概况 General situation of marketing 主竞品牌 Main opponent第二部分 消费行为分析~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~12The second part Consumes behavior analysis~ 上海市场消费概况 The general situation of Shanghai market consumes 消费者消费行为描述 The personal consumer’s behavior describes 消费单位消费行为描述 The unit consumer’s behavior describes第三部分 销售通路与终端分析~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~20The third part Sale thoroughfare and terminal analysis 消费者消费渠道 The outlet of personal consumer 消费单位产品来源 The unit consumer’s product source第四部分 广告与促销分析~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~21 The fourth part advertising and promotion analysis 广告主题 The topic of advertisement 广告创意元素 The creativity element of advertisement 广告风格 The style of advertisement 促销手段 The means of promotion第五部分 SWOT 分析~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~25The fifth part Analysis about SWOT Strength 强势 Weakness 弱势 Opportunity 机会 Threat 威胁第六部分 我们的建议~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~26The sixth part Our suggestion Product 产品 Price 定价 Place 通路 Promotion 推广附录 问卷及其他Appendix questionnaires and others 消费者调查问卷 The consumer investigation questionnaire 消费单位电话调查问卷 The...
