移动产品展厅培训资料梳理汇总

移动产品展厅培训 前言本课程通过对华为移动产品发展历程、产品结构、功能、性能、产品卖点、典型应用实例、与竞争对手的比较以及产品发展趋势的讲解，辅以学员自己的讲解演练和展厅讲解实习，使学员不仅掌握华为移动产品主要特点、技术优势、典型应用等知识 ，而且掌握基本的宣讲技能和技巧。学完本课程后，学员能够达到：了解华为移动产品研发、市场应用情况掌握华为移动产品基本结构、功能和特性掌握我司移动产品机会点和推广策略掌握基本宣讲技巧能够对一般专业性的市场客人和各类非市场客人进行公司产品讲解，为今后的市场营销工作打下良好基础。目录第一章 WCDMA 讲解词.............................................5第一节华为 WCDMA 概述..........................................................................................................51.1 Huawei WCDMA introduction..............................................................................................51.2 Activities in UMTS industry..................................................................................................61.3 Major events of Huawei UMTS...........................................................................................6第二节展台展板讲解词................................................................................................................62.1 Poster1: Long-term Accumulation......................................................................................62.2 Poster2: Telfort Project.........................................................................................................62.3 Poster3: 4 commercial networks.........................................................................................72.4 Poster4: Introduction of China Mobile T-Project...............................................................72.5 Poster5: Introduction of abundant 2G/3G interworking experience...............................82.6 Poster6: UTRAN with high performance...........................................................................8第三节演示业...