摘要近年来，生鲜农产品的质量问题受到越来越多的关注，而新鲜度是衡量生鲜农产品质量的主要因素之一。生鲜农产品的易逝性要求物流企业提供高水平服务，但我国生鲜农产品由于流通环节众多，物流服务水平的提升不可避免的导致高物流成本，因此需要通过改变生鲜农产品流通模式来降低成本。电子商务作为一种新型商业模式，己经得到广泛应用，但由于生鲜农产品的特殊性和供应链的复杂性，电子商务在生鲜农产品领域的发展面临很多供应链协调方面的问题。学术界对供应链协调问题的研究主要集中在库存控制，订货策略和利益分配契约等问题上，研究对象主要是制造业供应链，对电子商务生鲜农产品供应链的研究较少，因此，笔者对生鲜农产品供应链协调问题进行了探讨，本文的聚焦于生鲜农产品供应链渠道的研究。首先，通过对文献的阅读归纳，发现现有文献少有从“互联网+”角度进行生鲜农产品渠道设计的研究，对生鲜农产品电子商务供应链的研究也还是定性分析居多，缺少定量分析。其次，通过对生鲜农产品电子商务平台现状的调查，可以发现生鲜农产品供应链在采购、库存、物流配送、等方面都存在问题。最后，使用“互联网+”的思路，建立生鲜农产品供应链，论文第三章讲解了互联网+时代下的生鲜农产品流通模式，接下来进行互联网+时代下生鲜农产品供应链渠道设计。【关键词】互联网+生鲜农产品供应链渠道ABSTRACTInrecentyears,thequalityoffreshproducearemoreandmoreattention,andthefreshnessisoneofthemainfactorsthatmeasurethequalityoffreshagriculturalproducts.Perishablefreshproducelogisticscompaniesclaimtoprovidehighlevelofservice,butourfreshagriculturalproductsduetothelargecirculation,enhancetheleveloflogisticsservicesinevitablyleadtohighlogisticscosts,andthereforeneedtoreducecostsbychangingthefreshagriculturalproductscirculationmode.E-commerceasanewbusinessmodelthathasbeenwidelyused,butduetothecomplexityandspecificityofthefreshproducesupplychain,e-commercedevelopmentinthefieldoffreshproducesupplychaincoordinationfacedwithmanyproblems.Academicstudyofsupplychaincoordinationissuesfocusedoninventorycontrol,orderingpoliciesandbenefitdistributioncontractsandotherissues,thestudymainlymanufacturingsupplychain,e-commerceislessresearchonfreshproducesupplychain,andtherefore,theauthoroffreshproducesupplychaincoordinationissueswerediscussed,thefocusofthispaperstudyfreshproducesupplychainchannelin.First,readtheliteraturesummarized,theexistingliteraturefoundfewstudiesoffreshproducefromthechanneldesign‘Internet+’pointofview,thestudyofe-commercesupplychainoffreshagriculturalproductsisstillmostlyqualitativeanalysis,thelackofquantitativeanalysis.Secondly,onthestatusofe-commerceplatformforfreshproducesurveycanbefoundinthefreshproducesupplychain,purchasing,inventory,logistics,andotheraspectsofaproblem.Finally,usingthe‘Internet+’theideaoftheestablishmentoffreshproducesupplychain,thethirdchapterexplainsthefreshagriculturalproductscirculationmode+Internetera,thenextwerefreshagriculturalproductssupplychainchannelintheInternetera+Design.【Keywords】Internet+FreshProduceSupplyChain目录前言..............................................................................................................................1第一章绪论..................................................................................................2第一节研究背景.......................................................................................2第二节研究意义.......................................................................................3第二章基础理论..............................................................................
