目录摘要..................................................................................................................................................1关键词..............................................................................................................................................1Abstract.............................................................................................................................................1Keyword..........................................................................................................................................1一、巴布洛生态谷简介与策划目标.............................................................................................2（一）景区简介.......................................................................................................................2（二）巴布洛生态谷旅游现状...............................................................................................3（三）巴布洛生态谷旅游营销前景分析...............................................................................3（四）策划目标.......................................................................................................................4二、营销环境与SWOT分析..........................................................................................................4（一）市场需求分析...............................................................................................................4（二）市场竞争分析...............................................................................................................5（三）巴布洛生态谷SWOT分析..........................................................................................6三、市场调查与分析.......................................................................................................................7（一）问卷设计与调查实施...................................................................................................7（二）样本特征.......................................................................................................................7（三）统计性描述与分析.......................................................................................................8（四）小结............................................................................................................................15四、营销诊断与简要结论.............................................................................................................15（一）营销诊断.....................................................................................................................15（二）简要结论.....................................................................................................................16五、巴布洛生态谷旅游营销策划.................................................................................................16（一）经营理念.....................................................................................................................16（二）园区定位.....................................................................................................................16（三）发展目标.....................................................................................................................16（四）发展思...
