目录摘要..................................................................................................................................................1关键词..............................................................................................................................................1Abstract.............................................................................................................................................1Keyword..........................................................................................................................................1一、巴布洛生态谷简介与策划目标.............................................................................................2(一)景区简介.......................................................................................................................2(二)巴布洛生态谷旅游现状...............................................................................................3(三)巴布洛生态谷旅游营销前景分析...............................................................................3(四)策划目标.......................................................................................................................4二、营销环境与SWOT分析..........................................................................................................4(一)市场需求分析...............................................................................................................4(二)市场竞争分析...............................................................................................................5(三)巴布洛生态谷SWOT分析..........................................................................................6三、市场调查与分析.......................................................................................................................7(一)问卷设计与调查实施...................................................................................................7(二)样本特征.......................................................................................................................7(三)统计性描述与分析.......................................................................................................8(四)小结............................................................................................................................15四、营销诊断与简要结论.............................................................................................................15(一)营销诊断.....................................................................................................................15(二)简要结论.....................................................................................................................16五、巴布洛生态谷旅游营销策划.................................................................................................16(一)经营理念.....................................................................................................................16(二)园区定位.....................................................................................................................16(三)发展目标.....................................................................................................................16(四)发展思...