企业纵向一体化发展战略研究分析 工商管理专业VIP免费

摘要越来越多的企业开始采用纵向一体化的战略来提升企业自身的竞争力，然而在实际操作中，纵向一体化在不同行业中对企业所产生的影响是不同的。纵向一体化是指企业在原先的基础之上，从单一的链条扩展到产业链的多个阶段，形成一个更加完善的体系，而推动生产经营的对象从原先的外部市场变为企业内部的组织。纵向一体化战略最明显的优势在于能够节约企业经营成本，增强企业的市场竞争力。奇虎科技作为互联网安全服务行业的龙头企业，从成立之初就迅速扩张，是我国第一家提供免费杀毒软件的公司，从此在我国网络安全市场上拥有了大的市场份额，本文将以奇虎科技有限公司作为研究对象，探讨竞争不断激化的如今，奇虎科技有限公司如何利用纵向一体化战略增强自身实力。关键词：纵向一体化；发展战略；奇虎公司ABSTRACTMoreandmoreenterprisesareadoptingverticalintegrationstrategiestoenhancetheirowncompetitiveness.However,inpractice,verticalintegrationhasdifferentimpactsonenterprisesindifferentindustries.Verticalintegrationmeansthattheenterprisehasexpandedfromasinglechaintomultiplestagesoftheindustrialchainonthebasisoftheoriginal,formingamorecompletesystem,andtheobjectofpromotingproductionandmanagementhaschangedfromtheoriginalexternalmarkettotheinternalorganization..Themostobviousverticalintegrationstrategyisthatitcansavebusinessoperatingcostsandenhancethemarketcompetitivenessofenterprisesinthedefensemarket.QihooTechnologyCo.,Ltd.,asaleadingenterpriseintheInternetsecurityserviceindustry,hasexpandedrapidlysinceitsestablishment.ItisthefirstcompanyinChinatoprovidefreeanti-virussoftware.Sincethen,ithasalargemarketshareinChina'snetworksecuritymarket.ThisarticlewilluseQihooTechnologyCo.,Ltd.astheresearchobjecttoexploretheincreasinglyintensifiedcompetition.QihooTechnologyCo.,Ltd.Howtousetheverticalintegrationstrategytoenhancetheirownstrength.Keywords:Verticalintegration;Developmentstrategy;QihooCompany目录一绪论..................................................................1（一）研究背景.........................................................1（二）研究目的与研究意义...............................................11.研究目的...........................................................12.研究意义...........................................................1（三）研究方法.........................................................2（四）研究内容及框架...................................................2二文献综述及相关理论基础................................................3（一）国内外研究文献综述...............................................3（二）纵向一体化发展战略理论...........................................31.企业发展战略概述...................................................32.纵向一体化的涵义及类型.............................................4三奇虎公司的内外部环境分析..............................................5（一）内部环境分析.....................................................51.奇虎公司基本情况..................................................52.资源分析..........................................................53.能力分析..........................................................5（二）外部环境分析.....................................................61.公司发展的宏观环境分析............................................62.公司所在行业竞争环境分析..........................................6（三）奇虎公司SWOT分析................................................71.优势与劣势分析....................................................72.机遇...