摘要随着互联网的普及、国民消费水平的提高，互联网购物已进入寻常百姓家，成为人们习惯且不可或缺的商品交易方式之一。在互联网购物成规模发展的今天，线下交易中的不正当竞争行为也发展到了线上，部分不良商家通过不正当行为获取更多的竞争优势。由于互联网购物现阶段无法使消费者在挑选阶段接触到商品的特性，使得虚假宣传行为在互联网购物领域更加猖獗，并成为一种及其常见的不正当竞争行为。本文以互联网购物背景下的虚假宣传行为为研究对象，首先起含义和特征以及主要形式进行了明确的界定，然后按照法律、行政法规和行政规章的层次对我国互联网购物领域虚假宣传行为法律规制的现状和问题进行了深入的分析，最后从多个维度提出如何对互联网购物领域虚假宣传行为进行法律规制，为规制我国互联网购物领域的虚假宣传行为寻求新思路，以促进互联网购物市场公平竞争，维持良好的经济秩序。关键词：互联网购物；虚假宣传；法律规制AbstractWiththepopularityoftheInternetandtheimprovementofthenationalconsumptionlevel,Internetshoppinghasenteredordinarypeople'shomesandbecomeoneofthecustomaryandindispensablecommoditytradingmethods.Today,withthedevelopmentofInternetshoppingonalargescale,unfaircompetitioninofflinetransactionshasalsodevelopedtoonline,andsomeunhealthybusinessmengainmorecompetitiveadvantagesthroughunfairbehavior.BecauseInternetshoppingatthisstagecannotenableconsumerstocontactthecharacteristicsofgoodsintheselectionstage,makingfalsepropagandabehaviormorerampantinthefieldofInternetshopping,andbecomeamorecommonunfaircompetitionbehavior.ThisthesistakesthefalsepropagandabehaviorunderthebackgroundofInternetshoppingastheresearchobject.Firstly,itclearlydefinesitsmeaning,characteristicsandmainforms.Then,accordingtothelevelsoflaws,administrativeregulationsandadministrativerules,itdeeplyanalysesthecurrentsituationandproblemsofthelegalregulationofthefalsepropagandabehaviorinthefieldofInternetshoppinginChina.Finally,itputsforwardhowtomakeuseoftheInternetfrommultipledimensions.InordertoacceleratefaircompetitionintheInternetshoppingmarketandkeepagoodeconomicorder,weshouldregulatethefalsepropagandainthefieldofshoppingbylawandseeknewideastoregulatethefalsepropagandainthefieldofInternetshoppinginChina.Keywords:Internetshopping;falsepropaganda;Legalregulation目录摘要............................................................................................................................IAbstract..........................................................................................................................II引言............................................................................................................................1一、互联网购物领域虚假宣传行为的界定..............................................................2（一）互联网购物领域虚假宣传行为的含义与特征........................................21、网络虚假宣传行为的含义......................................................................22、网络虚假宣传行为的特征......................................................................2（二）互联网购物领域虚假宣传行为的主要形式............................................31、基于第三方交易平台的虚假宣传行为..................................................32、基于互联网社交平台的虚假宣传行为..................................................4二、互联网购物领域虚假宣传行为法律规制现状分析..........................................5（一）互联网购物领域虚假宣传行为法律规制现状........................................51、法律层面.......
