基于SWOT-AHP的连云港港口物流发展战略研究分析 物流管理专业VIP专享VIP免费

基于SWOT-AHP的连云港港口物流发展战略研究摘要作为新亚欧大陆经济走廊首要节点和上合组织成员国共用出海口，连云港港口凭借着陆海联运、双向开放的功能区位优势和众所周知的大陆桥过境运输“”地位，在一带一路交汇点建设中的价值得以彰显。本文先采用SWOT分析法对连云港港口的优劣势和机遇及威胁进行了分析，通过分析发现，连云港港口在发展过程中存在着腹地经济较为落后、与区域联系不紧密等消极因素，也具有地理条件优越、发展机遇较多等积极因素。然后本文采用层次分析法（AHP）改进传统SWOT法并进行定量分析，得出优势、劣势、机遇和威胁的权重及各项评价指标权重，然后计算各指标力度并构造战略四边形，最终确定连云港港口物流发展的战略，根据分析的结果并结合连云港港口的实际情况提出了积极拉动临港产业发展，满足客户的多样化需求等港口物流发展对策。【关键词】连云港港口；SWOT分析法；SWOT-AHPResearchonPortLogisticsDevelopmentStrategyofLianyungangPortBasedonSWOT-AHPAbstractAsthepremiernodeofthenewEurasianContinentalEconomicCorridorandtheSCOmembercountries,LianyungangPort,withthelandandseatransport,thetwo-wayopenfunctionalgeographicaladvantagesandthewell-knowntransitbridgetransitstatus,inthe"oneway"intersectionconstructionThevaluetobedemonstrated.ThispaperanalyzesthestrengthsandweaknessesandopportunitiesandthreatsofLianyungangPortbySWOTanalysis.Throughanalysis,itisfoundthatLianyungangPorthasthehinterlandeconomyislaggingbehindinthedevelopmentprocess,andthenegativefactorssuchastheregionalcontactarenotclose,andthegeographicalconditionsaresuperior,Moreopportunitiesfordevelopmentandotherpositivefactors.Then,thispaperusesAHPtoimprovethetraditionalSWOTmethodandcarryoutquantitativeanalysis,drawtheadvantages,disadvantages,opportunitiesandthreatsoftheweightandtheweightoftheevaluationindex,andthencalculatetheintensityoftheindicatorsandtheconstructionofstrategicquadrilateral,andultimatelydeterminetheportofLianyungangLogisticsdevelopmentstrategy,accordingtotheresultsoftheanalysisandcombinedwiththeactualsituationofLianyungangportproposedtoactivelypromotethedevelopmentofportindustrytomeetthediverseneedsofcustomersandotherportlogisticsdevelopmentcountermeasures.[Keywords]Lianyungangport；SWOTanalysis；SWOT-AHP；目录一、绪论..........................................................................................................................................1（一）研究背景、目的与意义...............................................................................................1（二）国内外研究综述..........................................................................................................1二、连云港港口物流发展现状及SWOT分析..............................................................................3（一）连云港港口物流发展现状...........................................................................................3（二）连云港港口物流的SWOT分析..................................................................................4三、连云港港口物流发展的SWOT-AHP分析.............................................................................8（一）SWOT-AHP研究方法简介..............................................................................................8（二）连云港港口物流发展的SWOT-AHP战略选择.........................................................8四、连云港港口物流发展战略实施.............................................................................................12（一）积极拉动临港产业发展，满足客户的多样...