中文摘要随着互联网的普及，网络技术的发展，我国的网络广告也在飞速的前进。传统网络广告已经无法满足现今广大受众的需求和要求，使得越来越多的网络广告呈现精准化的趋势，并且表现形式也多种多样。本文针对广西奥奇丽集团开展网络广告进行分析研究，在相关理论和数据分析的技术上探讨了完善广西奥奇丽集团网络广告策略的建议。全文主要内容共分四个部分，第一部分是网络广告的概述，阐述网络广告的定义、特点和发展情况，并就网络广告的效果评价做了说明；第二部分是奥奇丽集团网络广告营销分析，分析奥奇丽集团网络广告的现状，所处的行业和市场环境，做了简单的可行性分析，同时分析了同行业开展网络广告的成功案例，从中分析奥奇丽集团可以借鉴的经验；第三部分探讨了奥奇丽集团网络广告策略；第四部分就网络广告策略中需要注意的几点问题做了阐述。本文从整体上把握了未来奥奇丽集团未来广告策略，立足于微博营销和关键词营销两种方式来实现奥奇丽产品的推广。关键词：网络广告广告效果广告策略ThestudyofGuangxiaoqiligrouponlineadvertisingAbstractWiththepopularityoftheInternet,developmentofnetworktechnology,netadvertisinginChinaisalsofastforward.Traditionalnetadvertisinghasbeenunabletomeetcurrentneedsanddemandsofthegeneralaudience,makingmoreaccuraterenderingofnetadvertisingtrends,andalsovarietiesformsofnetadvertisinghavebeencomingup.ThisarticleanalysesstudyonGuangxiaoqiligroupofonlineadvertising,inaddition,intherelateddiscussiononthetheoryandtechnologyofdataanalysisofperfectingGuangxiaoqiligrouponlineadvertisingpolicyrecommendations.Full-textcontentisdividedintofourmajorsections,thefirstpartisanoverviewofInternetadvertising,explainthedefinition,characteristicsanddevelopmentofonlineadvertisingandInternetadvertisingeffectivenessevaluationexplains.PartIIisonlineadvertisementtheaoqiligroupanalysis,analysisofaoqiligroupstatusofonlineadvertising,theindustryandthemarketenvironment,doingasimpleanalysisofthefeasibilityofandanalysisofonlineadvertisingsuccessstoriesoftheindustry,analysisofaoqilicandrawontheexperienceoftheGroup.Discussiononthethirdpartoftheaoqiligrouponlineadvertisingpolicy.PartIVononlineadvertisingstrategyoutlinedneedstopayattentiontoseveralproblemsinthe.Basiconweiboandkeywords,thispapertelltheGuangxiaoqiligroupofonlineadvertising.Keywords：OnlineadvertisingAdvertisingeffectivenessAdvertisingstrategy目录中文摘要.................................................................................................................IAbstract..................................................................................................................II引言.....................................................................................................................1第一章网络广告概述...........................................................................................2第一节网络广告的定义及特点.....................................................................2第二节网络广告的发展现状.........................................................................7第三节网络广告效果评定.............................................................................7第二章奥奇丽集团网络广告营销分析.............................................................10第一节企业概况...........................................................................................10第二节行业环境及国家政策.......................................................................10第三节奥奇丽消费者网络行为习惯.....................................................
