摘要中国在全球化的进程中不断地发展,并且渐渐加入到了世界经济的大环境里,我国的经济也以一个飞快的速度成长着。在经济实力不断增强的过程中,我们总会经历由于进行跨国经济合作而产生的文化冲突,并且这种文化上的不同对交易两方需要去面对的问题。本篇文章针对背景的耐克分公司为范例,利用比较分析法、归纳法等一系列方法对跨国经济合作中文化差异产生的矛盾进行研究,并且总结出起因,基于这些矛盾找到相应的解决方法,意在协助我国与国外进行商业并购时可以科学的处理文化差异所产生的问题。关键字:国际商务合作;文化差异;文化冲突AbstractChinahascontinuedtodevelopintheprocessofglobalization,andhasgraduallyjoinedtheglobaleconomicenvironment.China'seconomyhasalsogrownatarapidrate.Intheprocessofincreasingeconomicstrength,wewillalwaysexperienceculturalconflictsarisingfromcross-bordereconomiccooperation,andthisculturaldifferenceisaproblemthatbothsidesofthetransactionneedtoface.ThisarticleisbasedonthebackgroundoftheNikebranch,usingcomparativeanalysis,inductivemethodsandothermethodstostudythecontradictionsarisingfromculturaldifferencesincross-bordereconomiccooperation,andsummarizethecauses,basedonthesecontradictionstofindacorrespondingsolution,ItisintendedtoassistChinaindealingwithculturalissuesinforeigncountriesandtodealwiththeproblemsarisingfromculturaldifferences.Keywords:internationalbusinesscooperation;culturaldifferences;culturalconflicts目录1前言.............................................................................................................................12相关理论概述.............................................................................................................12.1企业文化的涵义...............................................................................................12.2文化冲突的概念...............................................................................................12.3文化冲突表现形式...........................................................................................22.3.1制度文化冲突.........................................................................................22.3.2价值观冲突.............................................................................................32.3.3显性文化冲突.........................................................................................32.4跨国公司文化管理的必要性...........................................................................32.4.1对跨国公司及其员工具有导向作用.....................................................32.4.2对跨国公司及其员工具有约束作用.....................................................42.4.3对跨国公司及其员工具有凝聚作用.....................................................42.4.4对跨国公司及其员工具有激励作用.....................................................52.4.5促使跨国公司可持续发展.....................................................................52.4.6有利于母公司与各子公司间协调发展及优势互补.............................53跨国公司文化冲突的现状——以耐克公司北京分公司为例.................................63.1耐克公司北京分公司简介...............................................................................63.2跨国公司文化冲突的表现...............................................................................63.2.1思维方式上的冲突表现.........................................................................63.2.2行为规范上的差异冲突表现.................................