CRM系统需求V1.0AdvancedRoaming&ClearingHouseLimitedCRM系统业务需求CRM系统需求V1.0目录1．系统整体框架............................................................................................................................42.面向经营决策的功能..................................................................................................................52.1综合查询..........................................................................................................................52.2综合统计..........................................................................................................................52.3综合分析..........................................................................................................................52.3.1客户分析................................................................................................................52.3.2产品分析................................................................................................................52.3.3经营分析................................................................................................................52.3.4综合管理分析........................................................................................................62.3.5市场分析................................................................................................................62.3.6客户服务分析........................................................................................................63.面向业务运营的功能..................................................................................................................63.1市场调研管理..................................................................................................................63.1.1市场调查与分析......................................................................................................63.1.2调查问卷的设计与分发..........................................................................................73.1.3市场调研进度管理..................................................................................................73.1.4相关文档的整理......................................................................................................83.2销售管理..........................................................................................................................83.2.1客户信息表............................................................................................................83.2.2商机管理：...........................................................................................................93.2.3销售过程管理.....................................................................................................113.2.4邮件功能............................................................................................................163.3市场营销管理................................................................................................................163.3.1营销活动管理......................................................................................................173.3.2营销物料管理.....................................................................................................183.3.3品牌管理.......................................................................
