行业垂直类B2B电子商务研究报告——变革与创新2005年9月ERICKPIAOBO@YAHOO.COM.CN目录前言.....................................................................................3第一篇电子商务总体发展情况..............................................................3一、B2B电子商务总体情况..................................................................31.1全球电子商务市场规模及预测............................................................31.2中国B2B电子商务市场规模及发展预测...................................................31.3B2B市场竞争激烈......................................................................31.3.1电子商务总体情况.................................................................31.3.2B2B总体发展方向..................................................................31.3.3潮流——并购与重组...............................................................3第二篇行业垂直类B2B分析................................................................3二、行业垂直类B2B外部环境分析...........................................................32.1五种力量环境分析法...................................................................32.1.1购买者：会员.....................................................................32.1.2供应商：诚信评估机构、物流企业等.................................................32.1.3潜在进入者：建立新的B2B网站.....................................................32.1.4替代品：阿里、慧聪等综合性B2B网站等.............................................32.1.5行业竞争者：同行业垂直类B2B网站.................................................32.1.6小结.............................................................................32.2PEST分析——宏观环境解读.............................................................32.2.1政治法律环境.....................................................................32.2.2经济因素.........................................................................32.2.3社会因素.........................................................................3三、行业垂直类B2B内部分析...............................................................33.1产业链分析............................................................................33.2SWOT分析.............................................................................3第三篇分析总结..........................................................................3四、行业垂直类B2B总结...................................................................34.1行业垂直类B2B总体评价...............................................................34.2问题..................................................................................3第四篇战略选择..........................................................................3五、创新与发展...........................................................................35.1专业化与规模化是B2B的发展方向.......................................................35.2客户生物链断层问题和规模经济问题的解决之道...........................................35.3联盟运作方法.........................................................................35.4联盟运作中应该注意的问题.............................................................3第五篇总结..............................................................................3Mostconsumers(1.3B)PotentialtoreachmoreChineseconsumersthanotherindustr...
