临安健康旅游项目策划方案风景园林与建筑学院、旅游与健康学院魏城荣摘要。我们通过对临安健康旅游的资源进行分析，从旅游产业基础和政策环境、健康旅游资源、技术和人才背景三个方面临安健康旅游项目策划进行阐释分析，提出了“原始森林”的森林浴主题定位，并根据因地制宜，因时制宜，因人制宜的原则，在功能定位、市场定位、目标定位和形象定位基础上，做出了旅游森林浴旅游项目设计。其主要涵盖森林浴场规划设计和森林浴活动方案设计这两个方面。关键词项目阐述定位分析方案设计ling'anhealthtourismprojectplanningabstract：wethroughtheanalysisofling'anhealthtourismresourcesfromthethreeaspectsofthebasisofthetourismindustryandhealthpolicyenvironment，tourismresources，technologyandtalentbackgroundofling'anhealthtourismprojectplanninganalyses，putforwardthe"forestbaththemetolocatetheoriginalforest"，andaccordingtolocalconditions，time，personprinciple，functionpositioningthemarketpositioningandtargetpositioningandimagepositioningonthebasisofmakingtourismforestbathingtourismprojectdesign.itmainlycoverstwoaspects：theforestbathingplandesignandtheforestbathactivityplandesign.keywords：projectelaboration，positioninganalysis，conceptualdesign目录一临安简介...............................................................................................................错误。未定义书签。二临安健康旅游项目阐述.......................................................................................错误。未定义书签。第1页共9页2.1良好的旅游产业基础和政策环境..........................................................错误。未定义书签。2.2丰富的健康旅游资源...................................................................................................................12.3深厚的技术和人才背景............................................................................................................2三临安森林浴旅游定位分析.....................................................................................................................23.1主题定位....................................................................................................................................23.2功能定位....................................................................................................................................23.3市场定位....................................................................................................................................23.4目标定位...................................................................................................................................33.5形象定位...................................................................................................................................3四森林浴旅游项目设计.............................................................................................................................34.1森林浴场规划设第2页共9页计....................................................................................................................34.1.1选址.................................................................................................................................34.1.2设施建设.........................................................................................................................44.1.3应急设置.........................................................................................................................
