武夷学院毕业论文泉州市五星级酒店电子商务实施策略研究院系：旅游系专业（班级）：旅游管理专业（3）班姓名：李加权学号:20084033013指导教师：吴清寿职称：讲师完成日期：2012年月日武夷学院教务处制.6摘要电子商务是当今信息技术和商务活动充分结合的产物，是利用电子信息技术进行商务活动的一种先进手段，作为创新的经济运行方式，其作用远远超过商业领域。今天，电子商务正改变着酒店的经营和组织结构，其对酒店企业经营活动产生的巨大影响正在逐步显露出来。电子商务对酒店经营活动的发展带来巨大作用和无限商机。文章从泉州市五星级酒店企业实施电子商务的实际出发，对泉州市五星级酒店电子商务存在问题进行分析，并对酒店开展电子商务的实施基础、实施内容、实施策略进行说明，从酒店电子商务的优势、跨行业合作、实施策略，行业标准等，几个方面提出了实施策略，为泉州市五星级酒店更好的发展电子商务提供了参考。关键词：酒店电子商务；实施策略；五星级酒店AbstractElectroniccommerceistoday'sinformationtechnologyandbusinessactivitiesfullycombinetheproduct,istheuseofelectronicinformationtechnologybusinessactivitiesofakindofadvancedmeans,astheeconomicoperationmodeinnovation,itsfunctionisfarmorethanthebusinesssector.Today,electronicbusinessischanginghotelmanagementandorganizationstructure,thehotelbusinessactivitiesofenterprisesgreatinfluenceisgraduallyrevealed.Theelectroniccommercialhotelmanagementactivitiesbringgreatroleandtheunlimitedbusinessopportunities.Thisarticlefromthefive-starhotelenterpriseimplementationofQuanZhouelectronicbusinessconditions,thefive-starhotelinQuanZhouelectroniccommerceexistingproblemsareanalyzed,andtheirhotelindevelopingelectroniccommerceoftheimplementationofthefoundation,contentandimplementationstrategyimplementationofthat,fromthehoteltheadvantagesofelectroniccommerce,tradecooperationandimplementationstrategies,industrystandards,putsforwardsomestrategiesforthedevelopmentofthefive-starhotelbetterQuanZhouelectroniccommerceprovidesreference.Keywords：Electroniccommercehotel；Implementationstrategies;Five-starhotel目录1引言..........................................................62酒店电子商务概述..................................................82.1电子商务的含义..................................................82.2酒店电子商务....................................................93酒店电子商务的优势...............................................103.1产品有形化，增强信任度.........................................103.2拓宽销售市场，提升酒店知名度...................................103.3促进资金流动，降低财务成本.....................................103.4了解市场动态，降低销售成本.....................................103.5简化物流程序，降低物流成本.....................................113.6降低业务成本...................................................114泉州市五星级酒店电子商务现状.....................................134.1网站知名度低...................................................134.2价格设定不合理.................................................134.3移动电子商务发展不够...........................................144.4缺乏跨行业合作、购买不便捷.....................................144.5电子采购没发展.................................................144.6网络安全性不够高...............................................144.7缺少电子商务制度法规...........................................155酒店电子商务系统的构成...........................................165.1电子商务网站....................................................
