附件二海南移动电子渠道三期项目——总体方案建议书北京炎黄新星网络科技有限公司二○一三年十二月目录1项目背景...........................................................................................................52系统建设规划...................................................................................................52.1需求分析..................................................................................................................52.2实现规划..................................................................................................................62.2.1页面策划设计符合集团规范，突出本地特色...............................................72.2.2以体验为中心的客户化设计...........................................................................72.2.3建设平台统一营销引擎，体现营销功能.....................................................112.2.4以优质运营为目标的电子商务平台.............................................................122.2.5系统可维护性的实现.....................................................................................132.2.6扩展性实现.....................................................................................................142.2.7接口机制........................................................................................................142.2.8系统安全机制.................................................................................................142.2.9运营维护机制.................................................................................................153系统总体架构.................................................................................................153.1总体技术架构........................................................................................................153.1.1层次化设计.....................................................................................................163.1.2面向对象的组件化设计.................................................................................173.1.3基础平台组件群.............................................................................................183.1.4Ajax技术.........................................................................................................193.1.5面向服务的开放式开发架构.........................................................................193.1.6开发平台........................................................................................................20总体方案建议书3.2功能架构................................................................................................................214系统功能实现.................................................................................................224.1门户重建................................................................................................................224.1.1页面改版........................................................................................................224.1.2内容管理与发布系统.....................................................................................324.1.3审核流程接口.................................................................................................514.1.4统一认证登录.................................................................................................534.2数据业务营销专区................
