第七届浙江省大学生电子商务“创新、创意、创业”挑战赛微DO小说微视频原创网创业计划书2012年4月目录1项目概要......................................................................61.1项目市场机遇.....................................................................................................................61.2项目介绍.............................................................................................................................71.3项目创意.............................................................................................................................81.4项目网站简介...................................................................................................................102市场分析.....................................................................112.1项目市场背景...................................................................................................................112.2市场调查...........................................................................................................................132.3目标客户群分析...............................................................................................................192.3.1按不同年龄段分析.............................................................................................192.3.2按不同职业分析..................................................................................................202.3可行性分析.......................................................................................................................212.4竞争分析...........................................................................................................................242.4.1竞争对手概况....................................................................................................242.4.2竞争优势及机会分析..........................................................................................252.4.3SWOT分析............................................................................................................263业务介绍及盈利模式...........................................................273.1业务介绍...........................................................................................................................273.1.1两大业务模式......................................................................................................273.1.2三种表现形式....................................................................................................273.1.3多种素材、多重演绎.........................................................................................283.1.4增值服务............................................................................................................283.2业务特色...........................................................................................................................303.3服务盈利模式...................................................................................................................303.4支付方式...........................................................................................................................324网站建设.....................................................................334.1首页设计...........................................................................................
