苏宁电器电子商务网站研究摘要随着互联网时代的到来，电子商务这一新的商务模式应运而生，并从诞生之初便显示出强劲的发展势头。在家电领域，电子商务发展同样迅速，其中以国美、苏宁为龙头的电器零售行业率先建立了自己的电子商务系统，以期先于对手抢占市场。苏宁作为国内最早设立家电卖场连锁的企业，面对这场互联网革命，反应迅速，其电子商务前台——苏宁网上商城已投入运营。电子商务建设是一个庞大的工程，需要开展多方面工作。在这篇论文中，笔者将从电子商务的前台，即网站的角度，从网页设计风格、功能设计、网站创新、与用户之间的互动的方面来探讨苏宁电器的电子商务规划。关键词：苏宁电器，网页风格，功能设计，创新与互动I苏宁电器电子商务网站研究AbstractWiththeapproachingofInternetAge,wearewitnessthestoricmomentthatE-Commerceborningtocarterforthisageandburgeonsatbeginning.Inthefieldforsails,ElectronicCommercepromptasthesame:especiallyGuoMeiandSuNing,wholeadaprominientrole,advancedaheadthananyotherinpurposetocontrolamarketplacewiththephasefirstintheopponent.SuNingasaparagoninfacingthisInternetrevolutionhaveaswiftresponse:whoseElectronicCommerceprosceniumSuNinghasworkedregularandeffective.ThatElectronicCommerceisacomplicatedproject,needstoperfectizeinlong-term.Inthisthesis,theauthortaketheperspectivefromtheElectronicCommerceproscenium:bethatthewebsiteangle,secondaryWebpagedesignthatstyle,functiondesign,websiteareinnovative,andElectronicCommercecomingtodiscussSuNingelectricalequipmenttheinteractiveaspectbetweentheconsumerplans.Keywords:SuNingElectricalappliancesCompany,Webpagestyle,Functiondesign,InnovativeandeachothermoveII苏宁电器电子商务网站研究目录摘要............................................................................................................................IAbstract..........................................................................................................................II目录............................................................................................................................III第一章苏宁电器简介................................................................................................11.1苏宁电器背景..................................................................................................11.2苏宁电子商务的发展......................................................................................3第二章商务网站的一般流程....................................................................................52.1电子商务的通用交易过程..............................................................................52.2个人消费者的购物过程..................................................................................7第三章苏宁电器网站研究........................................................................................93.1网页风格与功能设置......................................................................................93.2支付功能与订单处理....................................................................................11第四章针对苏宁电器网站的两点建议..................................................................134.1苏宁阳光社区的创新....................................................................................134.2苏宁支付功能的改进....................................................................................15总结与展望.................................................................................................
