毕业设计（论文）专用纸毕业设计（论文）题目戴尔供应链管理模式的启示姓名所在学院管理学院专业班级物流管理学号指导教师日期2009年4月17日摘要杰克·韦尔奇曾说：“如果你在供应链运作上不具备竞争优势，就干脆不要竞争。”英国管理学者克里斯多夫（Martinchristopher）更进一步强调供应链的重要性，他说：“市场上只有供应链而没有企业，21世纪的竞争不是企业和企业之间的竞争，而是供应链和供应链之间的竞争。”从1984年至今的20多年间，戴尔由美国得克萨斯大学一年级的学生起家一跃成为如今能与惠普、IBM等著名企业争雄的PC企业巨头。一度创造了在PC业行情低迷的情况下却仍能成功获利的奇迹，这在很大程度上得益于戴尔的“直销原则”。然而戴尔不等于“直销”本文解析从戴尔供应链模式开始，依次介绍戴尔成功的原因，戴尔供应链所蕴含的深刻内涵，戴尔供应链的实施方式以及戴尔目前所遭遇的瓶颈等，并针对其成功的经验提出对我国物流管理的启示。关键词：戴尔供应链直销启示AbstractJackWelchsaid:"Ifyouareinthesupplychainoperationdoesnothaveacompetitiveadvantage,notsimplyonthecompetition."BritishmanagementscholarI毕业设计（论文）专用纸Christopher(Martinchristopher)haveagreateremphasisontheimportanceofthesupplychain,hesaid:"Themarketisonlythesupplychainratherthanenterprises,the21centurytheenterprisesandenterprisescompetitionisnotcompetition,butthesupplychainandsupply-chaincompetition."From1984todateofmorethan20years,theUnitedStatesbythefirst-yearuniversityofTexasstudentsstartedtobecometodaywiththeHewlett-Packard,IBM,andotherwell-knowncorporategiantshegemonyofthePCbusiness.OnceinthePCindustryhascreatedamarketdownturncanstillprofitfromthesuccessofamiracle,inlargepartduetoDell's"principleofdirectmarketing".However,Delldoesnotmean"direct".AnalysisofthisarticlefromtheDellsupplychainmodel,followedbypresentationofthereasonsforthesuccessofDell,theprofoundmeaningbehindDell'ssupplychainaswellastheimplementationofthecurrentDellencounteredabottleneck,andaccordingtoitssuccessfulexperiencewecanlearnsomethingforChina'slogisticsManagement.Keywords:Dell'ssupplychain;directsales；enlighten目录摘要...............................................................IABSTRACT...........................................................III第1章供应链理论基础................................................11.1理论基础........................................................11.2现代供应链管理的特点及发展趋势..................................2第2章戴尔供应链的运作..............................................42.1戴尔供应链......................................................42.2戴尔供应链的秘密................................................42.3戴尔供应链成功的原因............................................52.4戴尔的全球供应链管理............................................7第3章戴尔成功实施供应链的战略及方式................................93.1戴尔的按单定制供应链（BOSC）....................................93.2面向大规模定制的供应链管理.....................................113.3敏捷的供应链...................................................153.4应用全球化供应链管理的延迟运作战略.............................16第4章戴尔供应链目前遭遇的瓶颈....................................174.1戴尔供应链优势渐失.............................................174.2解决方案.......................................................19第5章戴尔供应链管理模式的启示....................................205.1戴尔的直销模式.................................................205.2戴尔直销模式对我国物流管理的...
