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五大电子商务平台报告五大电子商务平台报告五大电子商务平台报告班级：市场营销1502班组别：七组组长：游荔晋10组员：曹勇14刘文丽22杨宇28王慧303五大电子商务平台报告目录五大电子商务平台报告-----------------------------------------------------------------------------------------------1目录-------------------------------------------------------------------------------------------------------------------------2京东分析------------------------------------------------------------------------------------------------------------------4一.基本元素--------------------------------------------------------------------------------------------------------------4二.方法、思路-----------------------------------------------------------------------------------------------------------4三.内容---------------------------------------------------------------------------------------------------------------------53.1选择：----------------------------------------------------------------------------------------------------------53.2运营理论-------------------------------------------------------------------------------------------------------53.3经营策略-------------------------------------------------------------------------------------------------------63.3.1产品策略---------------------------------------------------------------------------------------------63.3.2定价策略--------------------------------------------------------------------------------------------63.3.3分销策略-------------------------------------------------------------------------------------------63.3.4促销策略--------------------------------------------------------------------------------------------73.4发展现状及问题解决---------------------------------------------------------------------------------------83.4.1发展现状----------------------------------------------------------------------------------------------83.4.2问题解决----------------------------------------------------------------------------------------------93.5消费者分析----------------------------------------------------------------------------------------------------93.6未来发展趋势-------------------------------------------------------------------------------------------------93.6.1消费者金融-------------------------------------------------------------------------------------------93.6.2渠道下沉--------------------------------------------------------------------------------------------104五大电子商务平台报告3.6.3京东乡村推广员-----------------------------------------------------------------------------------103.6.4国际化方向-----------------------------------------------------------------------------------------10苏宁易购分析----------------------------------------------------------------------------------------------------------10一.基本元素-------------------------------------------------------------------------------------------------------------11二.方法，思路---------------------------------------------------------------------------------------------------------11三.内容-------------------------------------------------------------------------------------------------------------------123.1发展阶段：--------------------------------------------------------------------------------------------------123.2运营理论-----------------------------------------------------------...